Heinz Salad Cream is about to change its name to Heinz Sandwich Cream, and the Internet can’t handle it…
Kraft Heinz, which merged with Heinz back in 2015, has decided to alter the name of its 104-year-old product to reflect the fact that it is now very rarely used on salads.
In fact, only 14 per cent of salad cream aficionados actually use it on their lettuce leaves, research from Kraft Heinz revealed. Most customers prefer to spread it inside their tuna, ham or cheese sandwiches, as a tasteful alternative to mayonnaise.
Speaking to trade magazine The Grocer, a spokesperson for Heinz has said, their salad cream no longer “fairly represents the product’s ingredients or usage occasions”.
The magazine added that ‘Sandwich Cream’ is the proposed new name because it better describes the cream’s modern day use and is also more likely to appeal to younger customers.
“As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers,” the Heinz spokesperson added. “There are consumers now who haven’t grown up with the brand in the household and just don’t know about the iconic zingy flavour or what to eat it with.”
So, when might we expect this grand change to take place? No sooner than September if reports are to be believed.
This isn’t the first time Heinz Salad Cream has found itself in the midst of a media storm. In 1999, a leaked story revealed Heinz was planning to cease production of the condiment entirely. However following public outcry, the brand was saved and Heinz Salad Cream kept its place on the supermarket shelves – phew!
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